Feel good. Every day.
Changing the Algorithm for Good
The world's first video platform built to support children's emotional wellbeing — not just their attention.
Every video should leave a child feeling better than before they pressed play.
A note from our founder
Lauren Ezekiel
Founder · Journalist · Mother of two
"I'm Lauren Ezekiel — a journalist and the mother of two children, aged 10 and 8. For over a decade I've written about health, wellbeing, and parenting. Toveo didn't come from a headline — it came from watching my own children reach for a screen when they were bored, upset, or looking for company, and being served whatever would keep them there longest, not whatever might actually help. I built Toveo because I wanted something better — for them, and for every family navigating the same thing."
Children are growing up online. The algorithms weren't built for them.
Every major platform children use today optimises for watch time, engagement, and advertising revenue — not for how a child feels while using it, or after they log off. Children most often turn to video when they're lonely, anxious, bored, or overwhelmed. No mainstream platform adapts to meet them in that moment.
"Children don't need less screen time. They need better screen time."
Early voices
What parents, teachers & families are saying
Finally — a platform where I don't have to hover over my daughter's shoulder the whole time.
My son actually said 'that made me feel better' after using it. I've never heard him say that about YouTube.
It's the first thing I've genuinely felt calm about handing my seven-year-old.
We use the check-in as a bedtime routine now. It's opened conversations we weren't having.
As a Year 4 teacher, this is exactly what I've been asking for. Content chosen with children in mind.
No autoplay rabbit holes. No creepy recommendations. Just kind, curated stuff. Please launch soon.
My daughter picked 'worried' and got a breathing video. She came out smiling. That's the whole thing.
Feels like someone finally built the platform I've been trying to explain to other parents.
Finally — a platform where I don't have to hover over my daughter's shoulder the whole time.
My son actually said 'that made me feel better' after using it. I've never heard him say that about YouTube.
It's the first thing I've genuinely felt calm about handing my seven-year-old.
We use the check-in as a bedtime routine now. It's opened conversations we weren't having.
As a Year 4 teacher, this is exactly what I've been asking for. Content chosen with children in mind.
No autoplay rabbit holes. No creepy recommendations. Just kind, curated stuff. Please launch soon.
My daughter picked 'worried' and got a breathing video. She came out smiling. That's the whole thing.
Feels like someone finally built the platform I've been trying to explain to other parents.
Comments from parents, teachers and early testers taking part in Toveo's pre-launch research.
How it works
Three simple steps, built around how children actually feel
- 01
Step 1 — Check In
"How are you feeling today?" A short, age-appropriate emotional check-in — Happy, Sad, Worried, Angry, Excited, Tired, Lonely.
- 02
Step 2 — Discover
The recommendation engine builds a personalised feed of trusted, reviewed content matched to that mood.
- 03
Step 3 — Feel Better
Before leaving, children are invited to reflect: "Do you feel a little better now?"
The Toveo Toolbox
Content organised around feelings, not endless categories
Smile
Comedy, animals, positive creators, funny moments.
Calm
Breathing, nature, music, animation, relaxation.
Confidence
Sport, achievement, motivation, learning, role models.
Connection
Friendship, kindness, community, family, stories.
Understand
Child psychologists, teachers, animated explainers, managing emotions.
Create
Craft, art, music, cooking, science, dance.
Every video, chosen with care.
No public comments. No open uploads. No behaviour-based recommendations. Every recommendation is intentionally chosen — not algorithmically surfaced for engagement.
- Age appropriate
- Reviewed
- Safe
- Positive
- Purposeful
- Designed to support healthy emotional development
Why now
Built for where children's digital lives are heading
Children's mental health has never been a bigger priority for parents, schools, and regulators. The UK's ban on under-16 access to social media, confirmed in 2026, reflects the same conclusion Toveo was built on: today's platforms weren't designed with children's wellbeing in mind. Toveo is designed to be part of the answer — entertainment without the harmful features regulators are moving to restrict.
Be the first to know when Toveo launches
Join parents, teachers, and creators shaping a better kind of screen time.